Prof. Dr. Wolfram von Rhein
Über 20 Jahre Zuständigkeit für die Lehre im Fach Marketing und Rhetorik an der Ostbayerischen Technischen Hochschule Amberg-Weiden.
Neben seiner Lehr- und Forschungstätigkeit und der Entwicklung eines Partner-Circles mit namhaften Unternehmen der Region kümmerte er sich in besonderem Maße um das Hochschulmarketing mit zahlreichen Veranstaltungsprogrammen, wie Wirtschaftsforum, Cannes-Lions-Festival, Bier-Kultur-Festival, regionalen Strategiekonzepten und Beratungstätigkeiten. Seine Forschungsschwerpunkte sind Marketingstrategien, Marketingkommunikation, Neuromarketing und Markenführung. Seit 20 Jahren ist er auch als Trainer für Rhetorik an der Hochschule und für Unternehmen tätig.
Werdegang
Prof. Dr. Wolfram von Rhein begann seine langjährige Karriere im Jahr 1979 als Akademischer Rat am Institut für Bankbetriebswirtschaftslehre und war im Anschluss Vorstandsassistent sowie Marketingleiter bei der Wiveda eG in Planegg. Nur eine Tür weiter war er als Kommunikationsleiter bei der Sanacorp eG beschäftigt und übernahm danach die Leitung der Marketingabteilung der vereinten Versicherungen in München-Perlach.
Im Jahr 1996 begann er an der Fachhochschule Amberg-Weiden zu lehren und wurde gute 20 Jahre später Lehrbeauftragter nach Emeritierung bei (berufsbegleitenden) Bachelor- und Masterstudiengängen in Weiden und an der Hochschule in Hof. Sogar ein eigenes Fachbuch mit dem Titel „Die Kultmarke – Das einzigartige Momentum in der Markenentwicklung“ brachte er 2019 auf den Markt.
Seit diesem Jahr (2020) ist Prof. Dr. Wolfram von Rhein Studiengangsleiter bei der Münchner Marketing Akademie.
Referenzen
1Plus, Allianz, BMW-Mini, ATU, BHS Corrugated, Cherry, Conrad, Constantia, Friedenfelser Brauerei, Gerresheimer, GfK, Grammer, Hamm AG, IGZ, Jägermeister, Krones, Nachtmann, Nexans, Novem, Ponnath, Rödl&Partner,Rohrwerke Markendienst, Maxhütte, Nordpol, Sancorp, Sandata, Scherdel, Schneider Weiße, Schott, Serviceplan, Siemens, Sparkasse, Treuhand Hannover, Volks-Raiffeisen-Bank, VSA, Witron, Witt
Die Trainer
![Birgit Aigner Birgit Aigner](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/birgit-aigner.jpg?c=5f5c64f32dae5e586149cb9d98af4d7f)
![Stefan Andorfer Stefan Andorfer](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/stefan-andorfer_3.jpg?c=c02014618c7f515ffc08ddee979b1293)
![Richard Anjou Richard Anjou](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/richard-anjou.jpg?c=ce6d40b759788a17c73fd1f01a2ec47a)
![Florian Bausch Florian Bausch](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/florian-bausch.jpg?c=94e89f11f12ab37fcd0e961c740b19e8)
![Volker Lorenz Beckert Volker Lorenz Beckert](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/volker-lorenz-beckert_1.jpg?c=95c0780443ccae8e6a8b8355b35742b7)
![Jean-Marie Bottequin Jean-Marie Bottequin](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/jean-marie-bottequin.jpg?c=cf707d0945c783b68cbcb8063a388fde)
![Tommy Brix Tommy Brix](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/tommy-brix_1.jpg?c=5e7600fd8ae1e8f28ab88e2564e62e32)
![Yasan Budak Yasan Budak](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/yasan-budak.jpg?c=c427179b1caf10008edd6b8c7368d103)
![Daniel Claessen Daniel Claessen](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/daniel-claessen.jpg?c=54dc195890b9513a4c11682efaedb363)
![Felix Consolati Felix Consolati](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/felix-consolati.jpg?c=f7821a0e693bf873a5b75e346cac9f75)
![Michael Dietz Michael Dietz](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/michael-dietz.jpg?c=2567b27f3fa801a33d19cd0fd056f597)
![Laura Dingler Laura Dingler](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/laura-dingler.jpg?c=8ceb4fea99976c0552536213a8ff1858)
![Irina Engelke Irina Engelke](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/irina-engelke.jpg?c=58364c304194afc9858c5c6f49400bc7)
![Bernhard Engl Bernhard Engl](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/bernhard-engl.jpg?c=cd7292192911f0fd4594a4c1dd669c75)
![Sarah Faulhaber Sarah Faulhaber](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/sarah-faulhaber.jpg?c=1b6cb01959a88390674e06132a3ff9b8)
![Nora Fleckenstein Nora Fleckenstein](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/nora-fleckenstein.jpg?c=c8faee982214e181311c9541c7895fd2)
![Florian Frech Florian Frech](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/florian-frech.jpg?c=b9cddeadcd69fb48529370981793fe55)
![Tom Gufler Tom Gufler](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/tom-gufler.jpg?c=fcc05a0dc02dc1ee7185d0e03a80f4d7)
![Josef Max Hajda Josef Max Hajda](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/josef-max-hajda.jpg?c=375710ebe2e56fc90078c15ea3bac787)
![Falk Hannemann Falk Hannemann](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/falk-hannemann.jpg?c=2039f597b18175202242cb9879bc0272)
![Ralph Erik Hartleben Ralph Erik Hartleben](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/ralph-erik-hartleben.jpg?c=c06f6762f417b78bc867e4d3c92991fc)
![Michelle Heyer Michelle Heyer](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/michelle-heyer.jpg?c=48c1d5d6061254b252c7eac8d3b5bce2)
![Izis Ibrahim Izis Ibrahim](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/izis-ibrahim.jpg?c=a0c2c051b6c6b537c344442e2ab5722c)
![Jamin Jawando Jamin Jawando](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/jamin-jawando.jpg?c=65ec459658f04baebeca7b04938f8662)
![Julian Kahl Julian Kahl](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/julian-kahl.jpg?c=0b1502bbd853dc4d2452238fa4a9b01b)
![Markus Kaiser Markus Kaiser](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/markus-kaiser.jpg?c=fca690c28f3148226ba10bf3df52390c)
![Philipp Kaufhold Philipp Kaufhold](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/philipp-kaufhold.jpg?c=4386c0575c3b269e0c358f352cad8864)
![Marion Keller Marion Keller](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/marion-keller.jpg?c=5e24bbc55a8764bc18e63c1b01cd28bf)
![Markus Krech Markus Krech](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/markus-krech.jpg?c=86eb1e2c08c5466987e66938322840d0)
![Manuel Kretschmer Manuel Kretschmer](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/manuel-kretschmer.jpg?c=106610423ba6727fbf5ce88e2b872d25)
![Richard Ladenburger Richard Ladenburger](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/richard-ladenburger.jpg?c=960f1e79b8f26dec2572ea2b3aaae022)
![Corinna Lemm Corinna Lemm](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/corinna-lemm.jpg?c=35fc23ec0d016c14784dd19c632d4643)
![Thomas Leukel Thomas Leukel](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/thomas-leukel.jpg?c=0f697c53accf461fa00e196c2787d515)
![Noah Lutz Noah Lutz](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/noah-lutz.jpg?c=4e92b350ca91c689d20802374d00696c)
![Manuel Maggio Manuel Maggio](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/manuel-maggio.jpg?c=08eb6a5a9d0a4372450951823852c4d9)
![Daniel Meiser Daniel Meiser](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/daniel-meiser.jpg?c=e2ed347140d33ab5f0151b6b1fe5c9c8)
![Manuel Meya Manuel Meya](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/manuel-meya.jpg?c=3610a2e2735eeaad849706280df92c71)
![Martin Meyer-Goßner Martin Meyer-Goßner](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/martin-meyer-gossner.jpg?c=6958908c2b74d202e847a13bd938206f)
![Steven Miller Steven Miller](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/steven-miller.jpg?c=d3098d42e94ad95f8f604855d172d919)
![John Muñoz John Muñoz](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/john-munoz.jpg?c=c417e56e8cd7aed777dc01e7ee821ee4)
![Johannes Neder Johannes Neder](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/johannes-neder.jpg?c=f18f5a6f8002803827d27e889f22a35d)
![Michael Netsch Michael Netsch](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/michael-netsch.jpg?c=7bbb8aec52f6f69eef3a3ddb0a5fb8dd)
![Felix Nunn Felix Nunn](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/felix-nunn.jpg?c=ff395ba31feeb569e4f818911ccc6266)
![Stefan Paulus Stefan Paulus](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/stefan-paulus.jpg?c=43397396c56d4c4345fd1703fafeea39)
![Stephanie Pelz Stephanie Pelz](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/stephanie-pelz_1.jpg?c=d905d2407f4f1dcccd53dfea6521e81e)
![Susanne Plassmann Susanne Plassmann](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/susanne-plassmann.jpg?c=d2a8010cee932c9a40fc52c63ebea063)
![Martin Resch Martin Resch](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/martin-resch_0.jpg?c=e1b3d516ff2458e4fb86dbcdec7f8d91)
![Günter Schicker Günter Schicker](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/guenter-schicker.jpg?c=4c5536056c4cdea877ac9d36f735e0ae)
![Raphael Schleiter Raphael Schleiter](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/raphael-schleiter.jpg?c=548a5bb995b187a5095d626e7e7700d9)
![David Schmidbauer David Schmidbauer](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/david-schmidbauer.jpg?c=acc53a912b3a956bee4c950ada55421c)
![Dominik Schwiering Dominik Schwiering](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/dominik-schwiering.jpg?c=c71ac385c0fab0150aafca88bd7ef3cc)
![Marco Stephan Marco Stephan](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/marco-stephan.jpg?c=36e46800f49e7134f9e4d6ff1aa2d032)
![Wolfgang Straßburger Wolfgang Straßburger](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/wolfgang-strassburger.jpg?c=ffd362a5ef1ee573ef79ac23e01cba1b)
![Demet Topaloglu-Özcelik Demet Topaloglu-Özcelik](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/demet-topaloglu-oezcelik.jpg?c=19801e7a06d628bf430e40b2545c306b)
![Götz von Bechtolsheim Götz von Bechtolsheim](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/goetz-von-bechtolsheim.jpg?c=03adf10a01000fc7a421a2b812cca1c3)
![Patrick v. Ferenczy Patrick v. Ferenczy](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/patrick-v-ferenczy.jpg?c=0ed38d551a78e0a689524307ebeaa38f)
![Thomas Vetter Thomas Vetter](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/thomas-vetter.jpg?c=45b75f7fd45e277e96c24b61c2d0a4fa)
![Gerhard Vilsmeier Gerhard Vilsmeier](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/gerhard-vilsmeier.jpg?c=59cec3c4de485ef6395a691d6bade57e)
![Caroline Voit Caroline Voit](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/caroline-voit.jpg?c=8329318465884fb0364062063c72f4d1)
![Wolfram von Rhein Wolfram von Rhein](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/wolfram-von-rhein.jpg?c=fca690c28f3148226ba10bf3df52390c)
![Thomas Weber Thomas Weber](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/thomas-weber.jpg?c=6dba7b88948980fbbbcf03bfaa1af0ab)
![Patric Weiler Patric Weiler](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/patric-weiler.jpg?c=aa15c2261c5844fef595cd960fe114d6)
![Christoph Wiederle Christoph Wiederle](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/christoph-wiederle.jpg?c=6b4d870198681771c95eceadc5f49054)
![Christian Wild Christian Wild](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/christian-wild.jpg?c=cc38b27aa0d723840eb994db5423d780)
![Peter Wolff Peter Wolff](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/peter-wolff_0.jpg?c=2a4065366af2ba5f8ab3b79d0e338473)
![Klaus Wörle Klaus Wörle](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/klaus-woerle_0.jpg?c=108f3833482969bb9032a005723c6367)
![Salim Yussuf Salim Yussuf](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/salim-yussuf.jpg?c=d9af2e2e8f8862db0e8fff3e29602820)
![Pasun Zarif Pasun Zarif](https://www.akademie-marketing.com/sites/default/files/styles/400x400_focus/public/user-pictures/pasun-zarif.jpg?c=a1ce88a19bc5fa4fd59f8093b84229a7)